Archive for category passive income
Of Tapout T-Shirts and Other Free Advertising
Posted by enrique s in Book & Product Reviews, Money, Rants, passive income on September 14th, 2009

Photo by bdjsb7
My son is a diehard UFC (Ultimate Fighting Championship) fan, and he’s actually gotten me hooked. I mean, who doesn’t love seeing two guys beating the hell out of each other? He wanted to get a Tapout t-shirt, so we headed on over to Dick’s to get him sized properly. This is the one that he picked out:
I’ll admit, it does look pretty cool. Or “sick”, as my son put it. It was then that it occurred to me how insane all of this sports merchandising was.
Free Advertising
I had unused money on a gift card, so the shirts were “free”, so to speak. Any time that I don’t have to lay out cash, I consider it a freebie. The store had row upon row of various merchandise, all with their manufacturer’s logos proudly displayed. People were lining up to become shills for Nike. Reebok would be getting free advertising on every basketball court. No royalties were being paid by Under Armour.
Walking Billboards
When did this phenomenon start? I can remember back in junior high school, when one of my classmates had a shirt with “PUMA” emblazoned on the front. I didn’t know it at the time, but that may have been the start of people turning themselves into walking billboards. Of course, after that Puma sighting, we all wanted to fit in, so we donned our adidas shirts. Call it peer pressure.
Paradigm Shift
What a brilliant idea from the sports merchandising folks. Rather than wear a shirt with your favorite team’s logo, you were promoting the manufacturer of the shirt. Reebok knows no boundaries between Red Sox Nation and Yankees Universe. Bears and Packers fans both wear Under Armour. They’ve sidestepped loyalty to a team, and created loyalty to a brand. Quite the paradigm shift.
Source of Passive Income?
So I had an idea. Maybe I could send a bill to Tapout for the advertising cost. We could negotiate a royalty based on how many times my son wears the shirt. After all, websites charge for advertising based on page views. He’s got at least 600 kids in his high school, so that’s potentially 1,200 eyes on him every day, all from the demographic that Tapout wants to reach.
So my question is: Do you think they’d go for it?
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Corporate Barbarian Links: Passive Income Edition
Posted by enrique s in Links, passive income on August 15th, 2009

Photo by Tracy O
I finally made some money from the Amazon affiliate program! Thank you to whoever ordered an item through one of my links. Here are some good posts that follow this week’s passive income theme:
Captain eHow (love that name) is on pace to reach his August eHow income goal. He’s well ahead of last month’s pace. His site is new, so check it out.
Pat at Smart Passive Income has created a page dedicated to eHow. He shows a projection of what he could have earned had he written 150 eHow articles each month. Not too shabby.
Passive Family Income gives us his progress toward his 100 eHow article challenge. He’s already written 25 articles!
Not to be outdone, his friend Chasing the Bull has set his own goal of 100 eHow articles. He’s behind at the moment, but very determined.
Have a great weekend!
Follow me on Twitter: CorpBarbarian
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5 Financial “Widow Makers”
Posted by enrique s in Career, Insurance, Money, Retirement, lifehack, passive income on July 29th, 2009
I was driving to the store with my son the other day, when I narrowly missed a large tree branch that was lying in the street. “I hope nobody was under that widow maker when it fell”, I said. My son asked “why do they call it a widow maker?” I explained that when you go camping, you shouldn’t make camp under a large, dead branch, the reason being that if it breaks off, you’re squished, leaving your wife a widow. Hence, the name. A widow maker is an accident waiting to happen, because someone neglected to perform the proper maintenance.
This got me thinking about all of the catastrophic events that may befall us financially. While they may not kill us, they can put a real hurt on our financial futures. Let’s take a look at some of these potential devastators, and the things we can do to lessen their occurrence:
Job loss - this is a killer if, like most people, you rely on your job for your primary income. If you’re working in an industry that’s ripe for layoffs, like the defense industry, this might be a good time to be proactive. Read this post about how not to get laid off. If you’re lacking in job skills, take a few classes to get you up to speed. Try turning that hobby into a second income. Start a blog, or set up some websites with affiliate links. As a last resort, pass on that vacation. You can use the payout if and when you do get laid off. These steps could add some income to help stretch your unemployment benefits until you find another job.
Illness - this one is hard to predict. Even if you take reasonably good care of yourself, you could still be afflicted with a disease like cancer, or be involved in a car accident that prevents you from working. In this case, the best defense is a good offense. I’m talking about long-term disability insurance. Many of you may balk at the cost. My answer to that is, if you had a machine that printed money, would you insure it against damage? YOU are that money making machine. Make sure that those dollars keep coming in, even if you can’t work for an extended period. I have coverage available through my job.
Divorce - we’re supposed to marry for better or for worse, yadda yadda yadda, but sometimes things just don’t work out. In matters of love, fools rush in where angels fear to tread. I know that Mel Gibson’s no angel, and his wife will get half of what he owns. We’re all on a smaller scale, but losing half of your net worth would be devastating. Choose your mate wisely. Think compatibility, and find someone who shares your financial values. Maybe a prenup isn’t out of the question either. It may save you some aggravation in the long run.
Stock Market Crash - have you looked at your 401(k) balance lately? Me neither. I lack the courage. Seriously, many of us never saw this coming, and our retirements have been moved to the right in many cases. If you’re young enough, you still have time to recover. But be smart. Don’t fall into the trap of many 50-somethings, who had most of their portfolio in stocks. Do some reading, and diversify your investments as you get older. The thing that will disappear as you get older is time. Take advantage of it now. Don’t rely solely on mutual funds and stocks.
Housing Bubble - I hope you’re not one of those people who are underwater on your mortgage. The subprime mess hurt those with good credit as well, as home values plummeted. If you can’t reasonably afford to make all of the payments associated with a house, wait until you can. There’s nothing wrong with renting. In fact, if you plan on moving in a few years, it makes more sense than tying up all of your capital in a house. Walking away from a mortgage will trash your credit rating.
Did I leave any out? Let me know in the comments.
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Corporate Barbarian Links: Backbreaking Work Edition
Posted by enrique s in Career, Frugality, Links, Money, Organizing, lifehack, passive income on July 25th, 2009
There’s nothing like a little hard physical labor to make me appreciate my desk job. I spent much of last weekend resetting the concrete pavers around my pool. Let’s just say that my back ain’t what it used to be. It gives me a new appreciation for what bricklayers put up with on a daily basis.
Here are the best posts that I read this past week:
Beks at Blogging Away Debt shamelessly saved money on her vacation. I wish that was the case for me. The Bahamas was expensive.
Jim at Bargaineering explains what tax lots are. He dispels conventional wisdom with one of his tips.
Lazy Man and Money talks about how the city of Oakland wants to tax medical marijuana. They must be getting desperate in California for tax revenue.
Matt from Debt Free Adventure has a guest post at My Two Dollars that outlines the benefits of frugal living. One of the benefits is increased joy.
Free Money Finance has a series about the jobs that he’s held. His latest entry deals with working for a maniac. I can sympathize.
The Weakonomist at Weakonomics discusses why expensive beer is selling more than cheap beer. I’ve always stuck to my Samuel Adams Lager.
Trent at The Simple Dollar offers ten unusual ways to improve your appearance of confidence. Check out the eye color trick.
J.D. at Get Rich Slowly offers a free affairs organizer that was created by one of his readers, Erik. Check it out.
Blunt Money talks about creating a time budget. I used to neglect planning my time, too.
Jeff at the Stretchy Dollar has a guest post at Consumerism Commentary that cautions us to safeguard our income. I’m also interested in building multiple income streams.
That’s all for today. Tune in tomorrow for the premiere of Sun-Tzu Sunday!
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